What We Do
In today’s world, the average consumer has virtually unlimited
access to information. He or she are exposed to over a hundred TV
and radio channels, an abundant presence of newspapers and
magazines, the internet, etc…
Proliferation of media and its fragmentation at such a rapid pace
has made it difficult to track people’s media habits and made the
consumer harder – whilst at the same time easier – and more
expensive to reach.
In meeting these challenges comes the need for marketing
communications specialists. Expertise, creative/out-of-the-box
thinking, strong negotiation skills and a thorough understanding of
the media and market dynamics all come into play in bridging the
communication gap whilst maximizing client’s returns to the
advertising dollar.
Protos Media provides answers to communication issues. We
advise our clients on how, when and where to invest their media
budgets to achieve brand objectives cost effectively.
In addition, Protos Media offers a strictly media buying function on
request anywhere on the globe. We are adequately resourced to
provide placement of advertisements in any media in any country.
The operational mechanics that go with this function from start to
finish form an integral part of our client servicing duties against
which our performance is appraised and the agency is held
accountable.
As for buying efficiency, price always seems to be the first criteria
considered in evaluating media value. Our intimate knowledge of
the media market workings and our strong supplier relationships,
locally and internationally, nurtured over the years give us the added
advantage of being able to offer our clients competitive rates despite
our small size… but we will leave that up to our clients to determine.
Our Business
