Who We Are

Protos Media is a young and dynamic Dubai-based media planning
and buying agency that specializes in providing its clients with cost
effective media solutions to their communication requirements in
the Middle East, North Africa and the rest of the world.

A network of associates spanning all 5 continents provides the
agency with backup and support in media operations and on the
ground.

Our mission statement is represented in our core competency
which is to provide professional media planning and buying
services that impact consumers and produce results. The
resources at our disposal certainly enable us to fulfill our vision of
becoming a center of media excellence in the Middle East.

As a start-up company (founded January 2005) we realize that we
have yet a long way to go. However, since any advertising agency’s
credentials are basically its people we do not fall short of having the
ability to confidently meet the challenges ahead of us.

The agency’s Founder and Chief Operating Officer, Hani Ardati, is
an industry veteran of 20 years. With an impressive resume
spanning several multinational agencies, he brings forth media
expertise gained working for Impact/BBDO, Publigraphics (now
Publicis-Graphics) and Saatchi & Saatchi/Zenith Media into his own
agency setup… coupled with the unrivalled passion and
determination that comes naturally when the business is one’s own.

His portfolio of clients during his tenure with the multinationals
included Gillette, Mercedes Benz, Pepsi, General Motors, Nestle,
Rothmans, Unilever, Kodak, Johnson & Johnson, National
Panasonic, Proctor & Gamble, British American Tobacco and
Energizer Batteries.   


We do realize that we operate in a price-sensitive, service-driven
and extremely competitive industry. In such a highly-charged
environment, clients’ expectations of their agencies are naturally
becoming more exacting and the tasks faced by the agency are
inevitably becoming more challenging.

Our wealth of experience, our positive mind-set, our commitment to
success and our passion about advertising are what motivate us to
rise to the challenges ahead and win the confidence of our clients.
We definitely have what it takes and we are determined to succeed
in what we do!
About Us